Private Label Brands

OfficeMax^® launched our Private Label range (under the OfficeMax^® brand) in 2005. This range continues to evolve and supports our multi-layered ‘Good, Better, Best’ product strategy which is designed to provide you with alternative product choices at great value.

Office Elements Office Elements products are grouped within our ‘Good’ classification with specifications and pricing below any OfficeMax® range products. Office Elements is a tight range of low cost, yet functional supplies for your workplace and classroom.

The OfficeMax® Range OfficeMax® branded products are comparable in quality to the leading brand equivalent and are offered at a more competitive price. They sit within the ‘Better’ classification. With over 1,000 products carrying the OfficeMax® name, this broad range offers customers buying choice and is characterised as “the same for less”.